The Cure

The Cure

Cam Avery on Golf, Flow, and Finding Focus

Forget what you thought about golf—its cultural revival is reshaping the game, and the man.

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Cam Higgins and Cameron Avery
Apr 03, 2025
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Photo Credit: Dylan Moore

It wasn’t that long ago that golf felt more ‘dad joke’ than cultural moment.

It was the Boss’s sport. A pastel game for staid dads. Defined by pleated khakis and Scotch-at-the-lubhouse vibes. A tad anal-retentive. Exclusive…yet unhip.

A good walk spoiled, as the famous old line says.

But then a few years ago, something weird happen…

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