THE CURE IS NOT WE HEART NY

Mar 27, 2023

∙ Paid

THE CURE IS NOT WE NY

There’s been a lot of chatter, shit talk, navel-gazing, and philosophizing around the fairly ill-fated rebrand of NYC’s iconic logo. If you are blissfully disconnected from this corner of the culturesphere, what happened was: the powers that be decided to create a new logo for the town. Particularly, a new logo meant to reflect the…

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