THE CURE IS NOT WE HEART NY

THE CURE IS NOT WE NY
There’s been a lot of chatter, shit talk, navel-gazing, and philosophizing around the fairly ill-fated rebrand of NYC’s iconic logo. If you are blissfully disconnected from this corner of the culturesphere, what happened was: the powers that be decided to create a new logo for the town. Particularly, a new logo meant to reflect the…



